Internal branding
Is a process of carving out a singular identity, sending consistent
messages to the employees
by means of all the points of contact existent in the workplace.
The results of internal branding are the assimilation of the company's identity,
values and goals in the employees cognition and behavior.
When is internal branding needed?
Internal branding if of great value to organizations in many situations:
As a completion of the external branding process Effective branding begins with internal branding
As a complete campaign to create a new company culture and identity
Renewal as a step to singularize the organization as a unique workplace in
face of its competitors, thus contributing to employee loyalty.